IINTERBRAND GH. LTD.

Introduction
MISSION,VISION,OBJECTIVE
why us?
Our Directions

Who we are?

Interbrands Ghana Limited is a privately owned trading and distribution company. Our management has over 25 years of experience in the fields of importing and distributing in Ghana. The basic function of the company is to source and distribute Fast-moving consumer goods (FMCG) from both the domestic and overseas markets.

Interbrands Ghana Limited is a subsidiary of GMA Group, an American company headquartered in New York City. GMA Group is a multi-industry holding company with a specialty in sourcing, manufacturing, wholesale, and real estate in the U.S. and around the world for almost three decades.

GMA Group sells to major retailers, such as Walmart, Target, CVS, Meijer, Kroger, and currently employs over 3,000 employees worldwide.

01

Vision

To become the leading consumer product distributor in Ghana.

02

Mission

Bringing quality products that add value to our people`s lives by constantly recognizing changes in lifestyle and consumer preferences, while relentlessly pursuing customer and employee excellence.

03

Objective

We are dedicated to delivering sustainable excellence in business performance by focusing on our Client/Suppliers` requirements to achieve customer satisfaction and profitability with quality product ranges.

Why should you choose us.

Key Strengths

1. Product

  • Our experience in sales and distribution
  • Tailored well known route to market across Ghana

2. Place

  • International long-term partnerships with leading manufacturers worldwide
  • Knowledge of the West African and Ghana Market
  • Foreign expertise, knowledge, and involvement

3. Process

  • Capacity to inject capital investment to support company and brand entry into the Ghanaian market
  • Rapport and knowledge of Ghana’s regulatory authorities

4. People

  • Good rapport and relationship with channel customers across Ghana
  • A good understanding of your Corporate Culture, Working Conditions, and Practice

5. Promotion

  • Experience in building Brand Image and corporate recognition
  • International long-term partnerships with leading manufacturers worldwide
  • Knowledge of the West African and Ghana Market
  • Foreign expertise, knowledge, and involvement

6. Price

  • Deep local market knowledge and the ability to recognize changing lifestyles as we bring 

Our Direction

“Together with our partners we intend to establish a rewarding long term partnership with your outfit. We seek to integrate our years of expertise in marketing, portfolio management, sales and channel management with your business entity”

Ghana Overview

  1. Population 29 million at growth rate of 2%*
  2. Literacy above 15yrs:52%*
  3. Urban Population: 65%*
  4. 40% of population is less than 14yrs old*
  5. 30% of population below poverty line*
  6. GDP (purch. pow. par.): $1500 annually at growth rate of 6 %*
  7. 2017 Estimated inflation rate 12.3% 
  8. Lack of expert human resources.
  9. Lack of Accurate Data